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Get My Mom a Segment on our News/TV to Advertise Her New Business??
Hi! So my mom started a new business on a business site called 'Etsy':
[Link](Mouse over link to see full location)
It's all about different types of jars with little notes inside. there are one's for friends, boyfriends, the holidays, ones to personalize, scriptures, and the like. She's had it up for only a month now but she's really generating some interest. She's been working on it for so long and so hard, and it's everything to her, so I wanted to surprise her with something special for Christmas. I thought it would be amazing if I could get her a little spot on a tv station to talk about her product. She did it before with a different business, but the contact found her I believe.
So my main question: How do I contact someone about my mom getting a little segment to talk about her product? I don't know who to contact or what t say and really need some help. I want to make this work for my mom! Thank you so much, you don't know what it means. Happy Holidays
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The TV news programs generally expect you to pay $$$ for a spot on their station. It's not free. You could however, get the station's number and ask for the newsroom or news director and "pitch" a story idea and give a web site link to see if they want to do a piece on it.
Actually, it's best that you get the person's name and e-mail and do it that way so they can see all the info.
Another thing is that cable-access (channel 10 or regional channel) that your cable provider operates is best. They usually have morning shows she could be on as a guest or in need of sponsors and support. Find out.
Also, I know you want this to be a gift but if you are dealing with media professionals and someone else's business on your own as a kid a screw up can hurt it and her as there's delicate ways of doing business there. Randomly calling, e-mailing everyone can backfire unless you know how to be a professional. I'm saying this based on experience.
Anything related to someone else's business especially if it's their "everything" and "baby" should have their backing before you approach anyone as a representative.
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I would check to see if there is a phone number listed for the news station in your area. Most news stations have web sites now, too, so you could check there and look for any phone numbers or even email addresses and email someone working for the station about it.
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