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what options are available for a marketing manager where a competing brand have been introduced to all the areas he was selling before at cheap prices?
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This sounds terribly like a homework question darling, which a lot of people may decline answering.
Of the top of my head though, to compete with a cheaper substitute product you want to increase your value in the costumer mind, that can be done through things like warrantees and purchasing experience or to differentiate your product in some other way, maybe it's more stylish, comes in more colours, is smaller or some such.
Take a look at the ipod. There are plenty of other products out there that are cheaper and do pretty much the same thing. But people still buy the ipod, a lot. Why is that?
Those are by no means the only answers. Good luck.
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If you go to google.com or askjeeves.com they should pull up sites that can tell you more about the subject.
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