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Adwords


Question Posted Thursday May 12 2005, 6:52 am

Is there a limit on the amount of keywords one should put in each ad?
Is it best to put ALL your keywords into one ad or do many ads with different categories of related keywords in them?
Advice on maximising CTR on campaigns?
Thanks


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DangerNerd answered Sunday May 29 2005, 9:38 am:
I see you caught hell for asking a question that didn't start with: "There's this guy..." ;-)

My personal opinion is to build one ad around one keyword. Example: build one or a thousand ads containing the keyword/phrase: "panic attack" but don't try to work panic attack and anxiety into the same ad.

Just my opinion, but if the ads look like they are just a bunch of keywords, it tells me the person is trying to trick me into clicking something, so I never do.

DangerNerd

P.S. Do you mind if I add your question to my blog?

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-NaTasha- answered Friday May 13 2005, 10:52 am:
what the hell are you talking about? someone is going to kill you one day for asking the worlds dumbest question! you will die in 3 1/2 days........just to let you know

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xxKillerQueen answered Thursday May 12 2005, 9:07 am:
We covered Ads in a school course this year, and we learned that you should try and make something that entices people by making some sort of promise or encouraging something good, inspiring good action, etc. Duh xD, I think you know that, though. But we also learned that too many words isn't good, because the first thing the eye is attracted to is pictures, not words. Catch my drift? So more picture, less word. It also depends WHAT you're advertising. We had to make fake ads and I made a charm bracelet ad, and the only words I had were 'Keep memories close', then under that the product name/company/ie [thats very important, make it stand out], and then right under that, a little catch phrase: Do it in style. It was simple, but eye catching. I could go on and on about Ads and how they work and what they do and what each and every thing on the Ad could trigger in the human mind and all the stuff and yeah, but I think I've bored you dead already. Heh. But if there is anything you want to know, feel free to ask me. Good luck.

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