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Why didn't my hair dye color my hair?
I used permanent hair dye. it's a reddish brown but more red. My real hair color is brown, but I only put the dye in some parts of my hair to be highlights, but the color isn't showing.I let the dye sit for 20 minutes like the instructions said, then I washed my hair with shampoo from my house & conditioner that came with the hair dye. What did I do wrong?
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It was the shampoo. If possible, you're not supposed to shampoo your hair for at least 24 hours after dying it, to let the colour take hold.
Next time you dye, just rinse the colour really well and put in the conditioner. You don't need to shampoo, because the dye is really harsh and drying, hence the conditioner.
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