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Future Advertising Career Question(s)


Question Posted Saturday February 3 2007, 1:15 am

15/f

Hello, recently I discovered the most suitable career area for myself is advertising and marketing. I seem to have all of the qualifications (up to this point), personality traits and interests to perfectly fit me into this career.

By the time I have graduated from high school (I am a grade ten now) and college/university nearly 10 years will have past. Right NOW, I have some great ideas for the marketing of fruits and vegetables in Canada.

My question is, is it likely that a healthy lifestyle will still be promoted in that time?

For almost 7 years (I was extremely young to be thinking of such things) I have been monitering the growth of the 'healthy lifestyle' and noticing changes in advertising. I will not go into depth about my ideas or analysis but I strongly believe I have ideas that would have a positive influence for motivating the general public to be healthy.

Is there anyone I can contact to share my ideas with before it's too late and this healthy lifestyle fad has been toned down?

If I stick with this career area, should I begin preparing now for the problems that will arise when I am beginning to enter the working world? The ideas and money-making projects that will need creative advertising?

Thanks, all insight is greatly appreciated! =)


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MikeCFT answered Saturday February 3 2007, 1:33 pm:
I sure hope a healthy lifestyle is more promoted in the future. I see a lot of fitness ads for equipment and diets that really don't promote healthy living but they just promote looking good and getting it done no matter the cost as fast as possible.

Obesity is up, people are becoming more sedentary, fast food is everywhere and most of the people who these affect don't realize the error of their ways until something bad happens.

It is projected within the coming decades that there will be a 40% increase in the demand for personal trainers and other fitness professionals. Why? Because most of the population doesn't care and becomes obese and a big portion of the population who does care only is concerned with what's on the outside and not what's functioning on the inside.

Healthy lifestyle is a subjective term- what I consider to be one may not be what you consider to be one. I think a lot of people who aren't very savvy with fitness believe that a healthy lifestyle is being promoted from advertisement of the Zone, South Beach, Bowflex, etc. But from someone who is in the biz- There's too much emphasis on outside appearance and an assumption that looking fit means being healthy and that is not always the case.

We're going to need healthy lifestyle advertisers a lot in the future because the size of waist lines and number of diseases keep on going up.

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