1. Buy a DvD that says: "Digital Copy Inside", and then when you get home pop in the Digital Copy CD and it should appear on iTunes after you claim it.
2. Use a DvD Ripper (Program) that makes an almost identical copy of the Movie onto your computer. Watch out though, since most of these Rippers cost money or will only copy parts of the movie.
3. Download the Movie from Utorrent (not recommended...), it's illegal......but if you really have to, then I suppose you can do it. Once that's done, download a program called Videora for iPods and convert the Movie File with that. Once it's done it should appear in your iTunes Library under "Movies".
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