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Member Since: March 14, 2018
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Last Update: March 14, 2018
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What are Negative Keywords in Digital Marketing? (link)
Negative keyword: Definition. ... For example, when you add "free" as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term "free." On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site's content.




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